What Every E-Commerce
Vendor Does Wrong!

By John "Angel" Anghelache

From:

East of the "Windy City"

Sunday, 12:29 a.m.

Dear Reader,

It never ceases to amaze me.

Year after year and decade after decade...

Marketers keep making the same profit-draining blunders.

To wit, it seems to me that e-com vendors haven't learned much from catalog marketers.

Long before Shopify, catalog marketers figured out...

How to display multiple products
on a page for
greatest effect!

No... not just for the page to look "purdy"... but... to make sales.

Here's what they'd do...

First, came a little "skull work".

Figuring out which products had the greatest sales appeal to the target audience.

This was actually an educated guess on their part.

Because this decision was part of the testing process.

Then the product they thought had the best chance of selling would be placed first on a page.

Followed by the one they felt had the next shot at selling.

And the next one and so on.

Obviously, this was not a failsafe strategy.

But, at least, it had some rhyme and reason.

The catalogs would then be distributed... and... our marketing heros would be sitting on pins and needles waiting for the orders to come in.

Do you know what they discovered?

They discovered that sometimes their assumptions were right. (Yippee!)

Quite often they were laughably wrong. (Ugh!)

Either way... once the data came in... they would reorganize their catalogs with the best selling products first based on actual sales numbers. In other words, they would...

Optimize the placement of products
for the highest probability of getting sales!

You see, for all intents and purposes...

An e-com website is quite simply a digital catalog.

So this strategy works just as well (in fact, even better)... online!

Yet, I assure you, this simple strategy is something not one in a thousand e-com vendors is using.

Products are displayed on a website... usually... based on what the vendor "likes."

This is no way to run a business.

After all, you're not selling to yourself.

You're selling to prospects.

And, believe it or not, you are not your prospect.

(Just look in the mirror!)

What you like does not even enter the equation.

Look, what I'm getting at (just in case I'm not being 100% clear) is this...

If you've had an e-commerce wesbite for some time...

Grab the sales data and give it a good looking over.

Based on that information, rearrange your web pages to display...

  • The best selling products first.
  • The highest-grossing products next.
  • The most likely to sell products after that.

Then... every once in a blue moon...

Go back over those numbers to see

how things are panning out.

You might have to rearrange products again.

Best sellers may start to "peter out" and lose steam.

Up-and-comers may take the limelight for the time being.

Products that once were plodding along could become the next big hit.

You get it, right?

Periodically check the data and make the proper adjustments to maximize sales.

You'll be glad you did.

Sincerely,

John "Angel" Anghelache

The E-Com Booster

P.S. By the way... do you have a list of winning products whose profit potential you'd like to amp up? Maybe we should talk. I have an email marketing strategy I could share with you that is a proven winner itself. It can generate a nice cash infusion into your e-com business in the next 30 days.

Just shoot over an email to tammy @ johnanghelache.com.

Put "I Have A Winning E-Com Product" in the subject line, and I'll get back in touch.